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3 years ago, we took it personally when a family friend who runs a plumbing business was taken advantage of by his advertising agency. That’s when SearchLight was born, but our service-based business didn’t stop there. We’ve built proprietary technology to track customers from impression to revenue and every step in between. You’ll get insight into data not seen anywhere else in this newsletter.

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Best of The Data-Driven Trades ⭐️

Browse some of the most popular posts I’ve written so far:

📈 Measuring Revenue Flow from Impression to Sold Job: August 2022

⌨️ How Much Revenue Does SEO Generate for HVAC Contractors?

🎯 Should You Give Your Customers Multiple Ways to Convert on Your Website?

🖱️Here's How Many Clicks from Google PPC, Bing PPC and Facebook Turn Into Revenue

💵 How Is the Recession Impacting the HVAC Industry?

📅 We Measured Revenue Converted by Schedule Engine for 5 Months

🤝 How Much Revenue Does Google Local Service Ads Drive for HVAC Contractors?